Using the most effective marketing method for small businesses - email

There is a hidden gem in the marketing world and not nearly enough small businesses have discovered it. It may sound simple...but it really is email. For starters, below a certain level, it is free. Free! Secondly, it is resoundingly effective.

In this two-hour session, we'll work through a lot - everything you need to get your email marketing underway. We'll cover working out what to put in your first email, how to build it and how to work out if anyone actually read it.

The session will suit you if you are:

• looking for more clients/customers for your small business
• thinking of turning a hobby into a business
• starting up a new business

You will need:

• a goal: what would you like your email readers to do next
• a laptop with you if you want to work through your own email marketing as we talk about it

You can expect:

• your first campaign plan and what to put in it
• a look at text and images and what to do with them
• a whole load of technical support, tips and tricks
• a chat about testing and some sharp words from me (along the lines of: test, test...test!)
• the what, when and how of measuring your email campaign
• our guide to email service providers and help getting set up with MailChimp if you choose to use it

Next sessions:
Autumn 2017 TBC

350kr per person in advance by SWISH to 0709247260

To book, please fill in the form below or email zen@writeindanderyd.com, stating which session you would like to join and, if you know it already, your goal (including your website and social media profiles if possible).