However, this isn’t the main reason we recommend blogging for small businesses. The main reason is that search engines LOVE blogs and treat them in a different way. Without a blog or news or whatever-you-want-to-call-it section - it is the technical part that matters - search engines see your website as a static brochure. Add in a blog and they pull up each and every one of your posts in the search results so you get a lot more space on the results page but also push down the competition, out of sight:
Blog posts are also the best thing to use to promote your business on social media. They work far better than writing plain old social media posts and send potential customers to your website, where they can find out more about you, your products and services and how to buy them.
Blogging for business is a training session we run to help you get your blog up, running and promoting your business fast.
In our two-hour sessions, we'll work through blogging techniques you can use to get the search engines sending you lots of lovely visitors and the right type of visitors at that. We'll look at the content on your website, talk about what to blog and take a good look at the technical stuff to make sure you get it right.
The next sessions are on Wednesday 13th September - 12:30-2:30pm and Wednesday 15th November - 12:30-2:30pm. They are held in Stocksund (Danderyd) and are 350kr per person. If you would like to grow the traffic to your website and increase your sales, click here for the details of this course.
Wednesday 11th October - 12:30-2:30pm (5 spaces)
Wednesday 22nd November - 12:30-2:30pm (5 spaces)
Wednesday 15th November - 12:30-2:30pm (5 spaces)
All the sessions are two hours long and cost 350kr in advance (preferably by SWISH).
For more information, click here or get in touch with us. If you want to join us but can't make the dates/times listed, let us know and we'll see what we can do.
Having spent the last month running training sessions with you lovely lot, we've planned a whole lot more! You told us that you'd like a few hours working with us on your website, on email marketing, on building great collaborations and on blogging. Someone also asked us for a session on running your own life but that is definitely 'outside our area of expertise' :)
For the topics that we do know about, we've just put together a schedule for the rest of the spring (yes, we decided that spring has actually started). Come and join us at our office in Danderyd if you would like to know lots about the following topics:
All the sessions are two hours long and cost 250kr in advance (preferably by SWISH).
For more information, click here or get in touch with us. If you want to join us but can't make the dates listed, let us know and we'll see what we can do.
I had an amazing opportunity a few weeks ago to work with six small and hobby business owners on getting more clients using social media. Ahead of the next sessions that are tomorrow, I want to share with you some key ideas:
1. How many times does a potential client need to come into contact with your product/business/message before they decide to buy something from you?
What do you think of this answer?
As a huge generalisation because, of course, all businesses are different, general marketing theory goes with the rule of seven – your message should be seen seven times before a potential customer will buy. Google apparently says this is now more like ten times because consumers use the internet to search for corroborating evidence that you and your product are as great as you say they are.
This means that your message needs to reach the SAME PERSON ten times. That every potential customer needs to see your message ten times. At least.
Whichever number you think truly fits your business and your target customers, it takes time and marketing energy to achieve that many contacts with each person.
What can you do about this?
2. Cheat! Wait, what? No. Talk.
The best way to skip a few of those contact steps is to talk to your potential clients – not AT them mind you but TO them. Pick a few and have a chat.
By starting a connection, you build a bridge between your business and your potential customer that hugely increases the likelihood that they make it through the seven, ten or even twenty contacts they need to go through to buy.
Yes, I am away that this takes time and energy. I know that, I do it for our businesses. That is how I know for sure that it works! You are in business for the long-haul, right?
How does this fit in with all the photos you are putting on Instagram, the blog posts that you are sure you are supposed to be writing, the Facebook page you have but isn’t doing a lot by itself? All of that comes under ‘content marketing’ – a very effective way of using social media BUT for it to work, you have to get people to look at your page/profile/posts…
3. Is there anybody out there?
Honestly, no, probably not. At least, not hanging out on your Facebook page waiting for you to post something. You have to go and find them.
We cover everything you need to know about ‘content marketing’ in our sessions starting next week (click here for details) – including what, how and when to post.
In the meantime, get talking. Or if you are stuck, join us at this session tomorrow!
Here is our eBook on the topic too, from our sister company, My Own Marketing Coach:
You told us that you'd like a few hours with us, working on getting clients by using social media. Repeatedly in some cases (you know who you are!). So, very happily, we are running two 2-hour sessions this coming Thursday in Danderyd.
You can expect the sessions to provide:
For more information, click here or get in touch with us. If you want to join us but can't make it this Thursday, let us know and we'll see what we can do.