You have some email addresses of potential customers that you found on the internet. They are called 'cold' contacts because you've never had any conversations or communication with them before. Brrrrr.
A few fine chaps have signed up for your newsletter on your website. Those clever people have now 'opted-in' and have given permission for you to email them as much as you like (remember they'll take it back if you annoy them).
Here's the clever bit. If those subscribers then click on a link you have sent them to confirm they've subscribed, they are then 'double opted-in' and you can be sure they want to hear lots from you.
The big conundrum for us marketing folk is whether that email you send them to confirm actually annoys them. That, we don't want. We think it can be better to encourage some sort of action, like clicking a link through to your website, so we can see they are interested. A softer approach. It does, of course, depend on the industry and business. Everyone is different.
We created this word cloud about the awesomeness of email marketing four years ago (check out the date above!) and yet it is still as relevant today. So why aren't all small businesses using email marketing? If you don't already, please start now! If you are stuck, check out our training sessions all about email marketing.
Why we send out emails to bring in sales:
Having spent the last month running training sessions with you lovely lot, we've planned a whole lot more! You told us that you'd like a few hours working with us on your website, on email marketing, on building great collaborations and on blogging. Someone also asked us for a session on running your own life but that is definitely 'outside our area of expertise' :)
For the topics that we do know about, we've just put together a schedule for the rest of the spring (yes, we decided that spring has actually started). Come and join us at our office in Danderyd if you would like to know lots about the following topics:
All the sessions are two hours long and cost 250kr in advance (preferably by SWISH).
For more information, click here or get in touch with us. If you want to join us but can't make the dates listed, let us know and we'll see what we can do.
Email marketing is still the most successful way of selling (as long as you have an email list....more on that soon). So, get your emails read by following some important tips:
Over the summer it has been facinating to see who has kept up their marketing efforts (the best having been scheduled in advance) and which companies abandoned work and headed into the sea. How times have changed though and reaching potential customers via their mobile devices has never been easier, even when they are tucking into a third sangria. So, we are back at our desks discussing the importance of bring mobile and how email reaches almost everyone.
We hope you all had a nice summer!