You've got a great website. Or great enough. If you leave it sitting on the web, will people find it?
There are more than 1 billion websites on the net and they are all fighting for attention. Does your target market know that your site is there?
Don't worry, there is actually plenty you can do to get your site out there and bring in visitors who search for your kind of products or services. It takes a bit of effort and a bit of time but generally costs nothing (unless you pay someone else to do it) and it works.
In our next two-hour training session on Wednesday 18th October, we'll work through techniques you can use to get the search engines sending you lots of lovely visitors and the right type of visitors at that. We'll look at the content on your website and at the technical stuff, to help you get started. The session is from 12.30-2.30 and costs 350kr.
Find out more here: http://www.writeindanderyd.com/getting-more-people-looking-at-your-website-seo.html
However, this isn’t the main reason we recommend blogging for small businesses. The main reason is that search engines LOVE blogs and treat them in a different way. Without a blog or news or whatever-you-want-to-call-it section - it is the technical part that matters - search engines see your website as a static brochure. Add in a blog and they pull up each and every one of your posts in the search results so you get a lot more space on the results page but also push down the competition, out of sight:
Blog posts are also the best thing to use to promote your business on social media. They work far better than writing plain old social media posts and send potential customers to your website, where they can find out more about you, your products and services and how to buy them.
Blogging for business is a training session we run to help you get your blog up, running and promoting your business fast.
In our two-hour sessions, we'll work through blogging techniques you can use to get the search engines sending you lots of lovely visitors and the right type of visitors at that. We'll look at the content on your website, talk about what to blog and take a good look at the technical stuff to make sure you get it right.
The next sessions are on Wednesday 13th September - 12:30-2:30pm and Wednesday 15th November - 12:30-2:30pm. They are held in Stocksund (Danderyd) and are 350kr per person. If you would like to grow the traffic to your website and increase your sales, click here for the details of this course.
Wednesday 11th October - 12:30-2:30pm (5 spaces)
Wednesday 22nd November - 12:30-2:30pm (5 spaces)
Wednesday 15th November - 12:30-2:30pm (5 spaces)
All the sessions are two hours long and cost 350kr in advance (preferably by SWISH).
For more information, click here or get in touch with us. If you want to join us but can't make the dates/times listed, let us know and we'll see what we can do.
Having spent the last month running training sessions with you lovely lot, we've planned a whole lot more! You told us that you'd like a few hours working with us on your website, on email marketing, on building great collaborations and on blogging. Someone also asked us for a session on running your own life but that is definitely 'outside our area of expertise' :)
For the topics that we do know about, we've just put together a schedule for the rest of the spring (yes, we decided that spring has actually started). Come and join us at our office in Danderyd if you would like to know lots about the following topics:
All the sessions are two hours long and cost 250kr in advance (preferably by SWISH).
For more information, click here or get in touch with us. If you want to join us but can't make the dates listed, let us know and we'll see what we can do.
Did you see what we added to the title of this blog post to make it come up when someone searches online for local businesses? Yes, we wrote the word 'Danderyd'. We do that a lot. It is also in our name (if you hadn't already noticed that).
If you want to be found online as a local business, create local content.
You have two main choices here:
1. Writing about what you do in the context of your location and/or
2. Your opinion of things going on in your local area.
Whichever you choose, be sure to mention the location a couple of times at least, to let the search engines know where you are. Don't overdo it though, more than 5 could be too many and will make your post hard to read by your human readers.