Facebook has started 2021 with some interesting changes to Pages that will help us small businesses use it for marketing. They include removing the 'like' button, making the Page News Feed properly usable and creating a Q&A section from your fans' questions.
Find out how the changes affect small businesses like yours in our latest My Own Marketing Coach article:
Would you like some help growing the following of your page? Don't know what we are talking about when we say 'engaging from your Page'? Check out our social media marketing online courses, live and digital workshops in the Stockholm area or talk to us for help with your business marketing.
Write in Danderyd is a full-service marketing agency that provides all the services the smallest of business needs to grow and thrive. What can we help you with?
1. Content marketing
Content marketing works to pull visitors into your website and to reach them there, on social media and by email. It is the best thing for building up awareness of your business and for taking potential clients through their buyer journey to the stage when the book with or buy from you.
In practice, this means putting new or updated material on your website, often in the form of blog posts and then spreading the news that the new material is there via the channels. For a small business, it can be the main source of new business.
We can help you work out what content to put up, we can produce it for you or use content you have created and help you get it out to your potential and current clients.
2. Social media marketing
Social media marketing covers everything from creating text and graphic posts, keyword research and posting to engagement and follower-building activities. For the smallest businesses, posting when you have very few followers isn't where the focus should be.
We can produce and publish your content and grow the number of people looking at it. We can do it as a project or as a regular activity, in as little as two hours a month.
3. Graphic design
People make decisions based on their first impression of a company, a person or a product so good design is crucial for business success. Small businesses need everything from a logo to social media images and they need them from the very beginning.
We work with you to create everything from a logo - including versions of your logo for every use, printing stationery and the right sizes and formats for social media sites (each, of course, being different!) - to newsletter design, brochure design, websites, signs, event equipment and everything inbetween.
4. Website design and management
Web design plays a vital role in how your brand is perceived and how your website works can allow or stop people form booking or buying your products and services.
Another important factor is how well the website works for you. Can you easily update it, add what you need to be visible and change the content without it taking forever? Does it look good when you make changes?
We work with you to find the best system for you and your business and then get it setup and running. We support websites made in all systems and can help you with anything.
5. Search engine optimisation (SEO)
If your website isn’t optimised for search engines, they literally can’t see it and won’t show it to your target market. SEO explains what you site is about and who the targeted audience is based on the information the site provides.
We provide SEO services designed especially for the smallest of businesses - so you don't pay for something you don't need (yet...!):
WEBSITE REVIEW: A comprehensive review of your website, including user experience (what it is like for a stranger to use your site), design and content, plus all the above SEO elements. Included are specific tips under each section and the information you need to see and work on your on-page SEO.
ON-PAGE SEO WORK: Working through each page on your website, we create and put in keywords, titles and descriptions for each one. We'll look at your images and add optimised descriptions for them too. As many or as little hours as you want and need
LOCAL SEO: If your target market is right in your neighbourhood, there are specific cost-effective SEO tactics we can use to get you in front of as many locals as possible.
OFF-PAGE SEO: Social media marketing and blog outreach are two affordable off-page SEO tactics that we can help you with.
6. Newsletter and email marketing
Potential customers/clients need to ‘meet’ you a good few times before they are likely to buy your products/services. Email is one of the cheapest, most effective and traceable approaches to get them understanding why they need to buy from you.
We can get you set up and ready to reach out to your audience and use our experience and your past marketing to establish what your audience likes to receive by email. We can run campaigns for you or help you work out how to do it yourself.
7. PR and media
There are occasions where getting coverage in the media gets your message out to the audience you want and need. We work with local, national, and international journalists and target press for both the public and specific, targeted audiences.
PR is perfect for book and research report launches, for example.
Under normal circumstances, we help organise and run events around the world. Right now, we help publicise and host events across the internet!
We can help with a whole event and we can help with just one element – signs and posters, social media promotion, online course systems and anything else.
From billboards and posters to pay-per-click online advertising, we can help you with your paid marketing campaigns. We will also advise you to stay away from channels and advertising tactics that don't work for the smallest of businesses - we'll help you spend your budget in the most effective way.
10. Sales support
Most business owners know, to an extent, how potential clients turn into paying ones (and the same for customers in/on a shop). What is harder is working out the point where potential clients/customers drop out of their buying process - where are you losing potential business?
We look for the entire journey the buyer takes and spot the gaps, supporting you with ideas, content and tactics to plug them and build up your sales. We can advise on marketing and sales automation too - getting technology to move potential clients through their journey without needing your personal attention. We can also work with you on specific sales campaigns, from filling the sales funnel at the top with new leads to converting prospects into buyers at the final hurdle. All with your small business in mind.
Why choose us:
Write in Danderyd’s marketing services are specifically designed to build and grow the smallest of businesses. That means the business you run from home, the consulting firm you have, the local business you’ve set up and any business that has less than 10 employees. Or no employees.
We pick and choose the best marketing tactics that work for the smallest of businesses.
We don’t recommend or use tactics that take a lot of time, energy and budget to action.
We don’t use tactics that need you to have 10,000+ followers on social media or an email list with 10,000+ addresses on it. If you have 10 email addresses, that is where we will start.
Learn to market your business yourself
Sometimes you need to market your business yourself and we support that too. We run courses and workshops (mostly online at the moment but IRL too!).
Check out our selection and let us know if you’d like to learn about something we haven’t got a course for: My Own Marketing Coach.
Every business is different. Get in touch with us to discuss yours.
We see a lot of small businesses trying to market on social media. Creating great content and posting it, only for it to be pretty well ignored.
If you have done any of our courses, you'll know we go on (and on...) about posting being no more than 20% of the job. The other 80% contains engagement and marketing building (getting more of the right kind of followers to read and react to your posts).
Social media marketing is not for the faint hearted. Each social media portal is one channel and needs a marketing campaign with all its elements to make it a success. Plus a lot of time and effort.
Hiring someone 'young' to manage your social media is not sensible.
Neither is hiring a social media manager without checking that they are properly qualified - that means education (preferably marketing and not just social media) and experience that shows they can build leads or sales for a client.
Using a posting system, like Buffer, Hootsuite or Later, helps you post a little faster and a little easier. It does not help you market your business.
Social media marketing is marketing just the same. It needs to fit properly into the buying journey your potential clients/customers take and it needs to directly move them one or more steps closer to the buying decision. If it doesn't, it is a waste of time.
Does social media really fit in your potential clients/customers' business journey?
If you aren't getting sales from your social media efforts - saying that it is 'brand awareness' doesn't count - brand awareness is a step at the beginning of the process and should still add sales at the end of the process, if it is working - or you aren't sure social media is where your target market is looking for your service/product, get in touch with us and we'll work it out with you.
If you are marketing on social media, here is our take on doing it yourself versus using us. Please get in touch if you would like to discuss any aspect of it.