We created this word cloud about the awesomeness of email marketing four years ago (check out the date above!) and yet it is still as relevant today. So why aren't all small businesses using email marketing? If you don't already, please start now! If you are stuck, check out our training sessions all about email marketing.
Why we send out emails to bring in sales:
This topic comes up more and more at the moment. It is perhaps because social media has changed the marketing landscape back into a personal connection between buyer and seller and well away from the advertising model of reaching, impersonally, many-with-one message.
So, let's look at where we came from, to see what we can apply again now:
The change to this way of doing business came much earlier than you may think - with the start of printing in the mid-1400s! This took us into the era of mass marketing which remains still today in the form of websites. We aren't suggesting you shouldn't have a website - of course they have such an important role in business but let's now look at where social media has brought us:
There is plenty of evidence to show that social media has a huge influence on our shopping patterns but I wanted to point out the fundamental point. People buy people. Not literally, what we mean is that human nature drives us to buy things from people that we trust and 'understand'. If you remember this when planning any marketing, it will help you make it a success.
Over the summer it has been facinating to see who has kept up their marketing efforts (the best having been scheduled in advance) and which companies abandoned work and headed into the sea. How times have changed though and reaching potential customers via their mobile devices has never been easier, even when they are tucking into a third sangria. So, we are back at our desks discussing the importance of bring mobile and how email reaches almost everyone.
We hope you all had a nice summer!
This applies to all marketing - what it looks like and how it sounds are both irrelevant if whatever the marketing is isn't used. Or used effectively. So, if you want people to use your website, read your emails, talk to you on Twitter, try out your own marketing and see if it works.
(image credit: bokardo.com)