Mobile what? Marketing via mobile is thankfully not just sending SMSs to your customers (and preferably not at 3am like some Swedish telecoms companies seem to do...). Sometimes, texting your customers is the right thing to do but there are other things you can do to reach out via mobile, such as:
Want to know more? Here is the Mobile Marketing Association's guide and, of course, get in touch with us.
Using your social media to manage your customer services can be a big success. It does, however, take:
* Time and commitment - if you are a big organisation, monitor it 24 hours a day. If you don't have that kind of resources (and very few really do) then make sure that you check your accounts several times a day and respond to enquiries immediately if possible.
* Honesty - don't remove negative comments or questions straight away (unless they are abusive). Try to answer them as clearly and honestly as possible, leave them up for a day or two then remove the whole thread.
* Updates - post information if you are unexpectedly closed, if something has gone wrong with the service you provide or life has had to get in the way of business. Stay positive though!
Check out Arlanda Airport's Twitter feed. Notice the constant interaction (not just monitoring but chatting) and the amazingly positive responses. Awesome.
In competition with Twitter's Vine video service that was launched in January 2013, Instagram launched their competing video service on Thursday 20 June 2013. Some key differences are:
Mashable (a technology magazine) has a great step-by-step guide to getting started. Or call us, of course.