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How the experts do Twitter (one of the very best is Arlanda airport...)

6/1/2014

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Using your social media to manage your customer services can be a big success. It does, however, take:

* Time and commitment - if you are a big organisation, monitor it 24 hours a day. If you don't have that kind of resources (and very few really do) then make sure that you check your accounts several times a day and respond to enquiries immediately if possible.

* Honesty - don't remove negative comments or questions straight away (unless they are abusive). Try to answer them as clearly and honestly as possible, leave them up for a day or two then remove the whole thread.

* Updates - post information if you are unexpectedly closed
, if something has gone wrong with the service you provide or life has had to get in the way of business. Stay positive though!

Check out Arlanda Airport's Twitter feed.  Notice the constant interaction (not just monitoring but chatting) and the amazingly positive responses.
Awesome.

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Video can now be posted on Instagram

22/6/2013

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In competition with Twitter's Vine video service that was launched in January 2013, Instagram launched their competing video service on Thursday 20 June 2013.  Some key differences are:

  • Vine allows up to 6 second long videos to be posted whereas Instagram allows up to 15 seconds.
  • Instagram has 130 million users world-wide, where Vine only has 13 million although this is a bit misleading, as it doesn't take account of Twitter's 500+ million users. 
  • You can't embed an Instagram video on your website but you can with a Vine video, which is a real bonus for marketing and means Instagram falls far short in this respect.
Picture
Mashable (a technology magazine) has a great step-by-step guide to getting started. Or call us, of course.

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  • Home
  • Marketing services
    • Search engine optimisation
    • Social media >
      • Social media set-up
      • Content writing
      • Planning and actioning
    • Email marketing >
      • Newsletter set-up
      • Newsletter writing
      • Newsletter management
    • Website design and management >
      • Website graphic design
      • Update your own website
      • Building and running your website
      • Website analytics
    • Graphic design
    • Marketing to Danderyd
  • Courses 2021
    • Getting new clients using content marketing on social media
    • Develop successful collaborations
    • Blogging for business
    • The best marketing for small businesses - email
    • Website clinic
    • Getting more people looking at your website (SEO)
  • Blog
    • Books
  • Resources
    • Social media image size guide
    • Using Pinterest to grow sales
  • About us
    • Our clients >
      • Case - importance of buyer journeys
      • Case - integrating marketing tactics
    • Contact us
    • Careers with us
  • Hem
  • Marketingtjänster
    • Sociala medier >
      • Social setup
      • Skrivande av innehåll
      • Planering och tillvägagångssätt
    • Nyhetsbrev >
      • Upprättande av nyhetsbrev
      • Skrivande av nyhetsbrev
      • Förvaltning av skrivande
    • Webbdesign och förvaltning >
      • Grafisk design av webbplatser
      • Uppdatering av egen webbplats
      • Uppbyggande och drift av din webbplats
      • Webbplatsanalys
    • Grafisk design
    • Marknadsföring till Danderyd
  • Kurser 2021
  • Vår blogg
  • Kontaka oss