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Choosing the best website system for your business

11/5/2020

1 Comment

 
There are far more options for building websites than most people realise. Picking the right one starts with working out what you need and want.
What do you and your business need from a website system? - Write in Danderyd
Is the site a place to reinforce who you are or is it your shop-front?

Do you need a custom design or could your branding fit into a template designed to work well on the web?

Are you looking for clients to contact you directly or customers to buy online from you?

Do you need password-protection, membership areas and online courses?
There is a solution that suits you and your business - it is worth taking the effort to find it. Write in Danderyd
 The problem with specialists

Many website designers work with one system only. They are specialists in that system, which is great when you need technical help.

What they aren't good for is helping you choose the right system for you.
Website design specialists are not good at helping you choose a system - Write in Danderyd
Choosing from the range of options
There are two main groups of website building systems that are best for your size and type of business:

1. Hosted website builders

These are the easiest to use and are the most stable options for building your website.
Pros and cons of hosted website builders - Write in Danderyd
You may have heard of Wix, Weebly, SquareSpace and One. These are all hosted website builders.

There are hosted website builders that specialise in online shopping websites. These include Shopify, Tictail,

If your business model is membership and training-based, there are hosted website builders that provide you with all you need to manage members and password-protected areas and online courses. Kajabi is a well-liked option but you see that the pricing reflects how powerful it is. Some of the standard systems, like Wix and Weebly can handle basic versions of membership sites and training online and they are far cheaper.

2. Self-hosted content management systems
These over a lot more opportunity for custom development - programming your own site elements - but this comes at a price. These really require help from a developer who specialising in the particular system. They need hosting somewhere and they need protecting. Security risks are higher, especially if you don't update the software immediately as a new update comes through.
Pros and cons of self-hosted content management systems like Wordpress - Write in Danderyd
The most well-known self-hosted CMS is Wordpress. It isn't alone, there is Drupal and Joomla, Magento and a whole lot more.

There are also custom coded sites which big companies with complex sites and a high level of security use.

How to choose the best one for your business
How to choose the best website builder for your business - Write in Danderyd
Free website review - Write in Danderyd
1 Comment

You know you need it...but what actually is SEO and where should you stick it? Come and find out!

28/9/2017

0 Comments

 
SEO course from Write in Danderyd
You've got a great website. Or great enough. If you leave it sitting on the web, will people find it?

There are more than 1 billion websites on the net and they are all fighting for attention. Does your target market know that your site is there?

Don't worry, there is actually plenty you can do to get your site out there and bring in visitors who search for your kind of products or services. It takes a bit of effort and a bit of time but generally costs nothing (unless you pay someone else to do it) and it works.

In our next two-hour training session on Wednesday 18th October, we'll work through techniques you can use to get the search engines sending you lots of lovely visitors and the right type of visitors at that. We'll look at the content on your website and at the technical stuff, to help you get started. The session is from 12.30-2.30 and costs 350kr.

Find out more here: http://www.writeindanderyd.com/getting-more-people-looking-at-your-website-seo.html

0 Comments

Why you MUST have a blog to market on social media

1/9/2017

0 Comments

 
Most people thing of blogging as an online, public diary where random people share their innermost thoughts with the whole world. And they would be right. Partially.

Business blogging is a bit like sharing some of the internal thoughts and activities of the company with people who come into contact with the business. People buy people, not businesses, so by personalising the face of the business, people are more likely to buy. It may even make it clear that you know what you are talking about, which has to be a good thing, right?
Blogging for Business course - Write in Danderyd
However, this isn’t the main reason we recommend blogging for small businesses. The main reason is that search engines LOVE blogs and treat them in a different way. Without a blog or news or whatever-you-want-to-call-it section - it is the technical part that matters - search engines see your website as a static brochure. Add in a blog and they pull up each and every one of your posts in the search results so you get a lot more space on the results page but also push down the competition, out of sight:
Picture
Blog posts are also the best thing to use to promote your business on social media. They work far better than writing plain old social media posts and send potential customers to your website, where they can find out more about you, your products and services and how to buy them.
Blogging for business is a training session we run to help you get your blog up, running and promoting your business fast.

In our two-hour sessions, we'll work through blogging techniques you can use to get the search engines sending you lots of lovely visitors and the right type of visitors at that. We'll look at the content on your website, talk about what to blog and take a good look at the technical stuff to make sure you get it right.

The next sessions are on
Wednesday 13th September - 12:30-2:30pm and Wednesday 15th November - 12:30-2:30pm.  They are held in Stocksund (Danderyd) and are 350kr per person. If you would like to grow the traffic to your website and increase your sales, click here for the details of this course.
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Course schedule for autumn 2017 - what you need to know to get more customers

21/7/2017

3 Comments

 
Our job is to help you get more customers for your business, especially small and new businesses in Sweden and we've discovered some great ways to do that. Come and join us at our office in Danderyd if you would like to know lots about the following topics:
Picture
  • Using content marketing on social media to get clients
Wednesday 20th September - 12:30-2:30pm (5 spaces)
Wednesday 11th October - 12:30-2:30pm (5 spaces)
Wednesday 22nd November - 12:30-2:30pm (5 spaces)
  • Blogging for business (the how, why, where etc.)
Wednesday 13th September - 12:30-2:30pm (5 spaces)
Wednesday 15th November - 12:30-2:30pm (5 spaces)
  • Website clinic - bring your website and questions
Wednesday 4th October - 12:30-2:30pm (2 spaces)
  • Get more people looking at your site (doing Search Engine Optimisation)
Wednesday 18th October - 12:30-2:30pm (5 spaces)

All the sessions are two hours long and cost 350kr in advance (preferably by SWISH).
For more information, click here or get in touch with us. If you want to join us but can't make the dates/times listed, let us know and we'll see what we can do.
3 Comments

Full course schedule for spring 2017 - get your marketing bringing in customers

30/3/2017

0 Comments

 
Having spent the last month running training sessions with you lovely lot, we've planned a whole lot more! You told us that you'd like a few hours working with us on your website, on email marketing, on building great collaborations and on blogging.  Someone also asked us for a session on running your own life but that is definitely 'outside our area of expertise' :)

For the topics that we do know about, we've just put together a schedule for the rest of the spring (yes, we decided that spring has actually started). Come and join us at our office in Danderyd if you would like to know lots about the following topics:

  • Blogging for business (the how, why, where etc.)
Wed 10th May - 12:30-2:30pm (4 spaces), Wed 10th May - 8pm-10pm (5 spaces), Thur 18th May - 12:30-2:30pm (5 spaces), Thur 18th May - 8pm-10pm (5 spaces)
  • The best method of marketing a small business - email
Thur 20th April - 12:30-2:30pm (5 spaces), Thur 20th April - 8-10pm (3 spaces), Thur 27th April - 8-10pm (4 spaces)
  • Website clinic - bring your website and questions
Wed 26th April - 8-10pm (4 spaces), Thur 27th April - 12:30-2:30pm (3 spaces), Wed 3rd May - 12:30-2:30pm (4 spaces), Tue 23rd May - 12:30-2:30pm (4 spaces), Tue 23rd May - 8-10pm (4 spaces), Thur 8th June - 12:30-2:30pm (4 spaces), Thur 8th June - 8-10pm (4 spaces)
  • Get more people looking at your site (doing Search Engine Optimisation)
Thur 4th May - 12:30-2:30pm (3 spaces), Thur 4th May - 8pm-10pm (2 spaces), Wed 17th May - 12:30-2:30pm (5 spaces), Wed 17th May - 8pm-10pm (5 spaces)
  • Using content marketing on social media to get clients
Wed 19th April - 12:30-2:30pm (5 spaces), Wed 19th April - 8pm-10pm (3 spaces)
  • Don't do it alone - develop successful collaborations
Wed 26th April - 12:30-2:30pm (5 spaces)

All the sessions are two hours long and cost 250kr in advance (preferably by SWISH).
For more information, click here or get in touch with us. If you want to join us but can't make the dates listed, let us know and we'll see what we can do.

0 Comments

A tip for getting local visitors to your site (like we do in Danderyd...)

22/6/2016

2 Comments

 
Did you see what we added to the title of this blog post to make it come up when someone searches online for local businesses? Yes, we wrote the word 'Danderyd'. We do that a lot. It is also in our name (if you hadn't already noticed that).
If you want to be found online as a local business, create local content.
You have two main choices here:
1. Writing about what you do in the context of your location and/or
2. Your opinion of things going on in your local area.

Whichever you choose, be sure to mention the location a couple of times at least, to let the search engines know where you are. Don't overdo it though, more than 5 could be too many and will make your post hard to read by your human readers.
2 Comments

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  • Home
  • Marketing services
    • Search engine optimisation
    • Social media >
      • Social media set-up
      • Content writing
      • Planning and actioning
    • Email marketing >
      • Newsletter set-up
      • Newsletter writing
      • Newsletter management
    • Website design and management >
      • Website graphic design
      • Update your own website
      • Building and running your website
      • Website analytics
    • Graphic design
    • Marketing to Danderyd
  • Courses 2021
    • Getting new clients using content marketing on social media
    • Develop successful collaborations
    • Blogging for business
    • The best marketing for small businesses - email
    • Website clinic
    • Getting more people looking at your website (SEO)
  • Blog
    • Books
  • Resources
    • Social media image size guide
    • Using Pinterest to grow sales
  • About us
    • Our clients >
      • Case - importance of buyer journeys
      • Case - integrating marketing tactics
    • Contact us
    • Careers with us
  • Hem
  • Marketingtjänster
    • Sociala medier >
      • Social setup
      • Skrivande av innehåll
      • Planering och tillvägagångssätt
    • Nyhetsbrev >
      • Upprättande av nyhetsbrev
      • Skrivande av nyhetsbrev
      • Förvaltning av skrivande
    • Webbdesign och förvaltning >
      • Grafisk design av webbplatser
      • Uppdatering av egen webbplats
      • Uppbyggande och drift av din webbplats
      • Webbplatsanalys
    • Grafisk design
    • Marknadsföring till Danderyd
  • Kurser 2021
  • Vår blogg
  • Kontaka oss