How important is it to integrate marketing tactics?
It can be crucial. Integrated marketing tactics that convey the same message across different channels is a powerful enough strategy to directly reduce marketing costs and increase sales.
This 90-bed hotel and activity centre is in a area of Sweden that is very popular with Chinese tourists and its main season is from autumn to spring, through the winter. Guests stay for the landscape, night sky and snow-based activities.
European hotels with specialist activities are seeing huge growth in tourists from China as a rapidly increasing middle class there becomes able to afford to travel and wants to see the sights outside of China. As hotels reimagine their services in 2020, lifetime experiences will survive better than breakfast buffets.
When we met the client, the main issue was that, although the business operated a full range of activities, many guests didn't know that until they arrived and therefore had booked their activities with another provider.
Additional challenges included:
How we jumped in
A guest staying at another hotel in the area took part in an activity organised by the client. They suggested to the client that they contact us for help promoting the activities and so they came to Stockholm to meet us. A happy client referral!
The client’s goals for us
Initially, the client asked us to deliver Content Marketing in the form of ongoing, regular blog and social media posts. Subsequently, we took on responsibility for delivering all the marketing strategy and tactics for the global marketing of the hotel.
The client's trust in us gave us the freedom to solve the problems in efficient and effective way. By working on the entire marketing effort, we could integrate campaigns and channels, improving the effectiveness of them and keeping costs as low as possible.
What we did to help them
What the project achieved
The client needed a large increase in activity bookings and more hotel guests during the summer. The work we did achieved both these goals.
We also worked to make the hotel's marketing more sustainable, enabling them to repeatedly and consistently reach a much bigger target audience.
Would you like to combine your marketing activities so that you save yourself time and energy and get better results? Read more about the services we offer above and/or get in touch to talk us through your needs.