Traditionally, space mattered. How much advertising space can you afford in a magazine. How many postal addresses you have to post brochures too. How many pages in your brochure. How many sales people can you afford.
The internet is boundless, so space is no longer an issue. Now you have to capture the attention of those potential customers floating around in this endless space. Easy, right? Write great content, promote it and they will come.
The question is: is how much time you have to spend creating content on your website that your prospects are going to be interested in. Remarkable content takes time. Give it time. A year or two that is, not a week or two!
The best way to make your website and social media content work harder and smarter is to answer your potential clients' questions. What questions to people ask you? How can you help your potential customers understand the benefits of your products/service?
Ask them. Or if you are just starting out, ask anyone you know to quiz you about what you do. Then write it down on your website and in your social media, to help those prospective customers understand that they need to become actual customers.