DON'T SHOUT! and six other tips for getting your emails read

Email marketing is still the most successful way of selling (as long as you have an email list....more on that soon). So, get your emails read by following some important tips:

1.  Pick a title that is around 6 words long and try not to go over 8. Why? Because we read the first and the last words first (weird, I know!) and then, if they seem interesting, we scan the middle words. So, you want as few middle words as possible and to get your point across with the first and last words only. Not easy....
2.  Don't use the word 'business'. If you are going to talk about improving their business, be more specific.
3. Send out emails to new subscribers and contacts. The newer they are, the more engaged with your business they will be.
4. Make it personal. As personal as possible in 6 words or less!
5. Work out when your readers open their mail. Then email them then. As a guide, Mondays are almost never good days to send out emails.
6. Give your readers what they want - something to help them be or get better at something.