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DON'T SHOUT! and six other tips for getting your emails read

29/4/2016

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Email marketing is still the most successful way of selling (as long as you have an email list....more on that soon). So, get your emails read by following some important tips:
  1.  Pick a title that is around 6 words long and try not to go over 8. Why? Because we read the first and the last words first (weird, I know!) and then, if they seem interesting, we scan the middle words. So, you want as few middle words as possible and to get your point across with the first and last words only. Not easy....
  2.  Don't use the word 'business'. If you are going to talk about improving their business, be more specific.
  3. Send out emails to new subscribers and contacts. The newer they are, the more engaged with your business they will be.
  4. Make it personal. As personal as possible in 6 words or less!
  5. Work out when your readers open their mail. Then email them then. As a guide, Mondays are almost never good days to send out emails.
  6. Give your readers what they want - something to help them be or get better at something. 
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  • Home
  • Marketing services
    • Search engine optimisation
    • Social media >
      • Social media set-up
      • Content writing
      • Planning and actioning
    • Newsletters >
      • Newsletter set-up
      • Newsletter writing
      • Newsletter management
    • Website design and management >
      • Website graphic design
      • Update your own website
      • Building and running your website
      • Website analytics
    • Graphic design
    • Marketing to Danderyd
  • Courses 2021
    • Getting new clients using content marketing on social media
    • Develop successful collaborations
    • Blogging for business
    • The best marketing for small businesses - email
    • Website clinic
    • Getting more people looking at your website (SEO)
  • Blog
    • Books
  • Resources
    • Social media image size guide
    • Using Pinterest to grow sales
  • About us
    • Our clients >
      • Case - importance of buyer journeys
      • Case - integrating marketing tactics
    • Contact us
    • Careers with us
  • Hem
  • Marketingtjänster
    • Sociala medier >
      • Social setup
      • Skrivande av innehåll
      • Planering och tillvägagångssätt
    • Nyhetsbrev >
      • Upprättande av nyhetsbrev
      • Skrivande av nyhetsbrev
      • Förvaltning av skrivande
    • Webbdesign och förvaltning >
      • Grafisk design av webbplatser
      • Uppdatering av egen webbplats
      • Uppbyggande och drift av din webbplats
      • Webbplatsanalys
    • Grafisk design
    • Marknadsföring till Danderyd
  • Kurser 2021
  • Vår blogg
  • Kontaka oss