We realise this isn't the most exciting of marketing topics but it is really important, so please do read it...
Google thinks that all websites should have an SSL certificate.
If you have not heard about SSL till now, then here's what SSL actually means - Secure Sockets Layer. It is an encoding system in which all the data that gets transferred between your website and the server is encrypted in a language which is unreadable by third parties. It remains secure from hacking.
An SSL certificate helps your website in several ways:
1. It improves your ranking on the search engine
Search engines like Google, Bing and Yahoo generally display those websites on their top results page which come with SSL certification. Being a small business owner, it is imperative for you to get the customer's attention online. To improve your ranking and visibility online, you should go for SSL certification. Your ranking for the SEO keywords that you are targeting also improves rapidly if you have an SSL certificate.
2. You gain the customer's trust
Almost 50 percent of online shoppers have said that they trust an e-commerce website more which has an SSL certificate and prefer to shop from such websites only. Imagine the number of customers you are losing out on just because your website does not have SSL certification! You can attract so many more customers if you opt for one.
3. The safety of your data is ensured
Sensitive data like credit card numbers, usernames and passwords are protected by SSL encryption. All the transactions that take place through your website are hundred percent safe and secure. The danger of hacking drops right off and you can carry on your business without worrying about data leaks.
4. You get extra authentication
The SSL certificate that you get from a trusted provider makes your confidential information unreadable not only to third parties using other servers but also to those devices which are on the same server as yours. This additional authentication is provided by the public key infrastructure or PKI.
5. You can avoid from being declared dangerous by Google
Google is ensuring that all websites that show up on its search engine have an SSL certification indicated by the https:// in their website addresses. This is being done with the help of the red font color which is appearing on the link of non-secure websites in the form of http://. This red color warns the visitors to your website that it is not secure enough for sharing sensitive data. This can ruin your credibility online. SSL certification is a necessity for e-commerce websites specifically because of the transactions that are carried out.
The general advice is if you want your small business to perform well on online , you need to get an SSL certification as soon as possible.
We advise ALL our clients to get SSL certificates as soon as possible.
Contact us if you need help. In many cases, they are free.